‘we want to be more like a zine-magazine, we’re detail oriented, stubborn’. How do you ensure that your content is always fresh? in a way FANTASTIC MAN is a fanzine, about people we really admire.’ ‘when we started other magazines were driven mostly by PR’s and commercial interests -we wanted to be different, ‘correct’, we thought to put editorials first.magazine’s are not really about people anymore. What are some key differences of FANTASTIC MAN and other life style/ fashion magazines? he runs magCulture, providing consultancy and advice to publishers and other clients working with content for print and digital media.Ī slide from the presentationimage © designboom the magazine now sells 48,000 copies offers a new approach to the publishing industry: printed largely in black-and-white, it reports not only on fashion but also on everything that could interest a modern man, from the perfect handshake to writing letters.in 2009 they added a sister publication aimed at women, THE GENTLEWOMAN, in March 2010.Īt the WDCD conference, gert and jop were interviewed by jeremy leslie, the london-based creative director specializing in editorial design. Gert jonkers and jop van bennekom are the creators of FANTASTIC MAN, a semi-annual men’s fashion magazine which was launched in amsterdam in 2005. For designboom’s ongoing questionnaire series with some of the world’s most distinguished print magazines,we assisted a talk on may 17 with gert jonkers, jop van bennekom and jeremy leslie at WHAT DESIGN CAN DO conference in amsterdam.

Fantastic Man by Jop van Bennekom